Russ Solomon’s obit described his success at Tower Records was by making it a Music-Lover Hangout. In his final interview he described his most important innovation was hiring a staff so well versed in the local music scene that the store could order its own inventory rather than rely, as other music chains did, on a central buying office. He found that local judgements were more profitable and decentralized ordering became a pattern for all his stores. Amazon ought to do the same with Whole Foods because online it has the most complete food catalogue in the World and with local curators in every store they could interact with customers and stock exactly what is wanted. For example the Whole Foods in Darien Connecticut doesn’t carry Sclafani’s San Marzano DOP Whole Peeled Tomatoes and yet local, Fairfield County, foodies know and appreciate them and have to go elsewhere. Besides getting the right product imagine if curator’s were great cooks and gave cooking classes and asked others they deemed worthy to do so as well at the store. The community that curators could develop would make the store a place to explore and ponder about food. Its what Russ did for Music.